Environmental Branding

Our experts at Creative A know that brand direction dictates design for multiple brand assets. A strong brand direction should extend into every part of your space. So, whether you’re a corporate office, a hospitality company, or a hip restaurant, clients, customers and employees should experience your brand through interior design and well-planned experiences. Branding your space gives you more opportunities to connect with your customers. Mini-experiences allow this to happen at multiple levels. In turn, this creates a deeper connection from the customer to the brand.

Creative A considers every direct customer touchpoint. We also look at indirect spaces that may not necessarily hit your customers head on. During these considerations, you should evaluate how every area of your space relates to your brand direction. Consider the relationship every area has with every other space. Seamless transitions keep the customer engaged. This is a key factor in creating a brand that is not disjointed in the eyes of your customer.

Every detail in the space has the opportunity to communicate your brand, and effective environmental branding takes advantage of all these opportunities. This creates a connection with an individual through what’s around them, so they can experience your brand with all their senses. Some pieces they will feel directly, and some will be indirect influences that they don’t even realize are affecting them.