memory care art

Memory care art is about integrating a story with the built environment to create a memorable experience. Elements like material, image, color, pattern, illustration, and typography are aligned with architectural features to convey a specific message or create a specific experience. The message and experience can vary greatly – from informing users how to interact with the space to inspiring occupants about who inhabit that space and what is done there.

At Creative A we work to understand who our clients are and what the project objectives are. Design is problem solving and Memory Care Art, as a design discipline, is no exception. Our clients are coming to us because they need to address organizational evolution, create or maintain a desired culture, and recruit new talent. 

Experiencing the workplace can be compared to something very familiar to each of us: Inviting a guest into our home. When we have a visitor, we welcome them into our home, and as we go further into our home our conversation becomes more intimate, as do the living spaces. The same sequence applies to the workplace. The architecture defines how the space unfolds, and creates a hierarchy of how a person is to interact with that space. Memory Care Art reinforces that established hierarchy with a relevant and logical storytelling component.